70+ Best New Beauty Products of 2024 - Best Makeup, Hair, Skincare Launches

We're more than half way through the year. Here, our favorite finds that deserve a spot in your regimen.

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy.

With new beauty products dropping faster than you can snap your fingers, navigating this ever-changing and oversaturated market can feel like a minefield. Fortunately, here at T&C, we take our skincare, haircare, and makeup very seriously. And to help make your lives easier (and less expensive), we sorted through all the best beauty launches of 2024 so far. From nourishing body moisturizers to concealers that wake up the face to skin-saving serums, here are the luxurious products actually worth the investment.

Word to the wise: Keep this space bookmarked, as well be updating it and adding new favorites throughout the year. Happy testing!

Therabody kicked off September with the coolest launch of the year: a depuffing wand that offers cold and heat skincare treatments to reduce under-eye puffiness and brighten skin. Read more about why we love it here.

Everybody's favorite red light therapy device just got a major upgrade with new cutting edge tech (it now offers three precise LED wavelengths as opposed to two) that delivers faster results and a silicone mask that comfortably contours to the face and chin during the treatment.

Weeks after dropping its 2-in-1 Mini Red Light Therapy Device, Neck & Chest Rejuvenating Mask and Wrinkle Retreat Light Therapy Face Mask, Solawave introduced yet another LED device that targets fine lines and wrinkles, dark circles, crows feet, eyelid drooping, and other concerns in the delicate eye area.

Just when you thought Dyson's haircare systems couldn't get any cooler... the new Airwrap i.d. is designed to create a personalized curling routine based on your hair and styling profile through the MyDyson app. Genius.

Chantecaille's latest is liquid gold in a bottle—no, seriously. Powered by pure 24-karat gold and botanicals, the luxurious cream deeply hydrates dry or mature skin types, while boosting elasticity and luminosity.

Enriched with ginseng flower extract, this facial bar soap lathers wonderfully to wash away impurities without stripping the skin.

Featuring notes of butterfly lily, miracle berry, oak, and patchouli, Hermès's latest stop-them-in-their-tracks fragrance is the perfect balance between woody and floral.

Just one swipe of Victoria Beckham's nourishing concealer completely camouflages dark circles, blemishes, and other skin imperfections with a second skin finish. Relying on Augustinus Bader's proprietary anti-aging TCF8 complex, the innovative formula applies easily and is buildable, long-lasting, and uber lightweight, so you'll never have to worry about caking in the later hours of the day.

Show the skin below your face some love with this sculpting formula that visibly tightens, lifts, and contours the neck, chest, and jawline.

Formulated with hydrating ingredients such as manuka honey, lanolin oil, and shea butter (just to name a few), this ultra-nourishing cream provides long-lasting hydration without a greasy residue. Use it on your hands, body, face, or wherever your skin is feeling dry.

Gwyneth Paltrow is on a roll in 2024 with new beauty launches. Her latest? A lip gloss that adds a hit of shine and color to your pout, while protecting your skin barrier.

Housed in an elegant bottle, Guerlain's sultry scent perfectly captures the Parisian nightlife with notes of patchouli, iris, vanilla, ambergris, and musk.

In September, Lancôme launched its Absolue Les Parfums line, which is made up of 11 rose-inspired perfumes. The Rose on the Moon fragrance also features notes of vanilla and santal, which come together to create a warm and inviting scent.

Credo's first foray into the skincare space is not to be missed. The clean beauty retailer recently launched its own eponymous line of two cleansers and four face creams that treat different skin conditions and concerns, such as dryness, sensitivity and redness, dullness, and aging. Each product is formulated with clean ingredients only and every pump and cap in the collection is crafted from PCR resin. We're loving the brightening cream, which is powered by three active forms of vitamin C that help breathe life back into dull-looking skin.

As the weather outside turns frightful, this deeply-hydrating body cream with squalane and pro-ceramides will keep your skin feeling and looking its best.

Specifically designed for women 40+, this nourishing, peptide-packed lip balm visibly blurs, fills, and minimizes lines with a matte finish and helps lock in your lipstick shade of choice for hours on end.

Everything from the elegant packaging to the smart formulas makes beauty newcomer Kleos+Klea a winner. The nutrient-only beauty line is made up of two 2-step skincare rituals that deliver dozens of antioxidants, minerals, and vitamins to skin.

MAC's new lipstick delivers radiant, satiny lips that are also perfectly moisturized and protected. Use with the a lip liner for extra impact.

Buildable and easily layerable, Lisa Eldridge's silk liquid eyeshadow will make yours eyes pop.

Powered by special molecular technology developed by Nobel Prize winner Sir Fraser Stoddart, Noble Panacea's newest invention is a treatment that instantly lifts and delivers long-lasting firmness to the entire eye contour area.

Sophie Dweck is the Associate Shopping Editor for Town & Country, where she covers all things fashion, beauty and lifestyle, shares her expertise on the most worthwhile luxury products, tests and writes in-depth reviews on the very best essentials worth investing in, as well breaking news about the latest launches, and of course, reports on the biggest sales and deals to shop no matter the day. Some of her favorite items to date are Gwyneth Paltrow's ski trial cardigan, the Hotel Chocolat Velvetiser, and ZIIP’s microcurrent device. When Sophie isn't testing state-of-the art beauty tech or breaking down TikTok aesthetics, she loves indulging in BonBon sweets (Sorbisars, for the win!) and finding the next trend before it goes viral.

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